Company Mission Statement

Target Mission Statement, Vision & Values

We’re dedicated to being a good neighbor, and working with our communities and partners to make life a little better everywhere we do business.

Target Mission Statement

To help all families discover the joy of everyday life. That’s our purpose. Our mission. The promise of surprises, fun, ease, and inspiration at every turn, no matter when, where, or how you shop.

Target Vision Statement

To make Target the preferred shopping destination for our guests by delivering outstanding value, continuous innovation, and exceptional guest experience by consistently fulfilling our Expect More. Pay Less. Brand Promise.

Target Slogan

​Our tagline is “Expect More. Pay Less.” We’ve been using it since 1994!

Target Values

  • One Team
  • Do the right thing
  • Keep it simple
  • Deliver on promises