The adidas brand has a long history and deep-rooted connection with sport. It’s broad and diverse portfolio in both the Sport Performance and Sport Inspired categories ranges from major global sports to regional grassroot events and local sneaker culture. This has enabled adidas to transcend cultures and become one of the most recognized, credible, and iconic brands both on and off the field of play.
Adidas Mission Statement
The Adidas Group strives to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle. We have a clear mission: To be the best sports brand in the world.
Adidas Vision Statement
At adidas, we are rebellious optimists driven by action, with a desire to shape a better future together. We see the world of sport and culture with possibility where others only see the impossible.
“Impossible is Nothing” is not a tagline for us. By being optimistic and knowing the power of sport, we see endless possibilities to apply this power and push all people forward with action.
Athletes do not settle for average. And neither do we. We are the best when we are the credible, inclusive, and sustainable leader in our industry.