Company Mission Statement Restaurant Mission Statement

Starbucks Mission Statement, Vision & Values

Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves. As it has been from the beginning, our purpose goes far beyond profit. We believe Starbucks can, and should, have a positive impact on the communities we serve.

Starbucks Mission Statement

To inspire and nurture the human spirit — one person, one cup, and one neighborhood at a time.

Starbucks Vision Statement

To treat people like family, and they will be loyal and give their all.

Starbucks Slogan

Starbucks Coffee doesn’t have an official slogan. Starbucks believes in the Pursuit of Doing Good.

Starbucks Values

  • Creating a culture of warmth and belonging, where everyone is welcome.
  • Acting with courage, challenging the status quo, and finding new ways to grow our company and each other.
  • Being present, connecting with transparency, dignity, and respect.
  • Delivering our very best in all we do, holding ourselves accountable for results.
  • We are performance-driven, through the lens of humanity.