Bank Mission Statement

RBC Mission Statement, Vision & Values

For more than 150 years, we’ve gone where our clients have gone – expanding across Canada, the United States, and to select global markets. Today, we hold strong market positions in five business segments, with 17 million clients who continue to put their trust in RBC.

RBC Mission Statement

Royal Bank of Canada Mission Statement is to be the first choice for consumers, businesses, institutions, and governments for the greater part of their financial needs.

RBC Vision Statement

Royal Bank of Canada Vision Statement is to be among the world’s most trusted and successful financial institutions.

RBC Values

Royal Bank of Canada Values:

  • Client First
  • Collaboration
  • Accountability
  • Diversity & Inclusion
  • Integrity